Comments on: Are you worthy of your brand? http://www.facade.fi/2008/05/are-you-worthy-of-your-brand/ HENRI WEIJO* Fri, 22 Jan 2010 15:59:37 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: Is your brand a statesman or a populist? at Facade - Henri Weijo’s weblog http://www.facade.fi/2008/05/are-you-worthy-of-your-brand/comment-page-1/#comment-483 Is your brand a statesman or a populist? at Facade - Henri Weijo’s weblog Tue, 30 Dec 2008 09:34:29 +0000 http://www.facade.fi/?p=68#comment-483 [...] I had touched on this subject in a previous post where I argued against letting “the mob” take over the brand too much because the brand will become rudderless and a subject for groupthink, which I felt was a death-knell for a brand. I wrote that “When people are really fanatical about a brand, they will seek to take ownership of it. They see themselves as the only “worthy” chroniclers of the brand and its meaning.” [...] [...] I had touched on this subject in a previous post where I argued against letting “the mob” take over the brand too much because the brand will become rudderless and a subject for groupthink, which I felt was a death-knell for a brand. I wrote that “When people are really fanatical about a brand, they will seek to take ownership of it. They see themselves as the only “worthy” chroniclers of the brand and its meaning.” [...]

]]> By: Henri Weijo http://www.facade.fi/2008/05/are-you-worthy-of-your-brand/comment-page-1/#comment-356 Henri Weijo Tue, 06 May 2008 18:58:54 +0000 http://www.facade.fi/?p=68#comment-356 Thank you Mike. Keep checking back, I'm slowly dropping knowledge from my Master's Thesis in this blog, and this post has many aspects that draw from it. Thank you Mike.

Keep checking back, I’m slowly dropping knowledge from my Master’s Thesis in this blog, and this post has many aspects that draw from it.

]]> By: Mike Wagner http://www.facade.fi/2008/05/are-you-worthy-of-your-brand/comment-page-1/#comment-354 Mike Wagner Tue, 06 May 2008 02:49:00 +0000 http://www.facade.fi/?p=68#comment-354 This quote from above is getting my mind racing tonight having just read your post: "When people are really fanatical about a brand, they will seek to take ownership of it. They see themselves as the only “worthy” chroniclers of the brand and its meaning." Keep creating...and stirring the pot, Mike This quote from above is getting my mind racing tonight having just read your post:

“When people are really fanatical about a brand, they will seek to take ownership of it. They see themselves as the only “worthy” chroniclers of the brand and its meaning.”

Keep creating…and stirring the pot,
Mike

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