Comments on: The “Five Whys” of branding http://www.facade.fi/2008/10/the-five-whys-of-branding/ HENRI WEIJO* Fri, 22 Jan 2010 15:59:37 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: Henri Weijo http://www.facade.fi/2008/10/the-five-whys-of-branding/comment-page-1/#comment-479 Henri Weijo Fri, 24 Oct 2008 20:07:44 +0000 http://www.facade.fi/?p=86#comment-479 Well, my intention was to show that most brand thinkers' thinking is only on the same level as if you had asked only 3 Whys. I'm sure there's a better metaphor or thinking model that exemplifies branding as a PRACTICE. Now I just wanted to show that most brand thinkers stop before they've really reached the core of the consumer's problem. Well, my intention was to show that most brand thinkers' thinking is only on the same level as if you had asked only 3 Whys. I'm sure there's a better metaphor or thinking model that exemplifies branding as a PRACTICE. Now I just wanted to show that most brand thinkers stop before they've really reached the core of the consumer's problem.

]]> By: Henri Weijo http://www.facade.fi/2008/10/the-five-whys-of-branding/comment-page-1/#comment-478 Henri Weijo Fri, 24 Oct 2008 20:07:28 +0000 http://www.facade.fi/?p=86#comment-478 Well, my intention was to show that most brand thinkers' thinking is only on the same level as if you had asked only 3 Whys. I'm sure there's a better metaphor or thinking model that exemplifies branding as a PRACTICE. Now I just wanted to show that most brand thinkers stop before they've really reached the core of the consumer's problem. Well, my intention was to show that most brand thinkers' thinking is only on the same level as if you had asked only 3 Whys. I'm sure there's a better metaphor or thinking model that exemplifies branding as a PRACTICE. Now I just wanted to show that most brand thinkers stop before they've really reached the core of the consumer's problem.

]]> By: JMK http://www.facade.fi/2008/10/the-five-whys-of-branding/comment-page-1/#comment-477 JMK Fri, 24 Oct 2008 20:03:01 +0000 http://www.facade.fi/?p=86#comment-477 Good stuff as always.<br><br>I'm a bit feverish right now, so I started thinking: 5 Why's is just one possible problem-solving technique, might there be any other useful metaphors or thinking models for branding? Like, say, fishbone diagrams? Good stuff as always.

I'm a bit feverish right now, so I started thinking: 5 Why's is just one possible problem-solving technique, might there be any other useful metaphors or thinking models for branding? Like, say, fishbone diagrams?

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