http://www.facade.fi/2008/12/arms-race-advertising-in-social-media/ HENRI WEIJO* Fri, 22 Jan 2010 15:59:37 +0200 http://wordpress.org/?v=2.8.4 hourly 1 http://www.facade.fi/2008/12/arms-race-advertising-in-social-media/comment-page-1/#comment-486 Henri Weijo Wed, 31 Dec 2008 21:42:30 +0000 http://www.facade.fi/2008/12/arms-race-advertising-in-social-media/#comment-486 Sure, the choice of medium is important because of demographics and all that. But some companies become obsessed with the medium and advertising tactics, kinda like regular Joes will obsess on having the latest athletic gear, when they should just concentrate on getting better =) Sure, the choice of medium is important because of demographics and all that. But some companies become obsessed with the medium and advertising tactics, kinda like regular Joes will obsess on having the latest athletic gear, when they should just concentrate on getting better =)

]]> http://www.facade.fi/2008/12/arms-race-advertising-in-social-media/comment-page-1/#comment-484 Jussi Wed, 31 Dec 2008 19:51:59 +0000 http://www.facade.fi/2008/12/arms-race-advertising-in-social-media/#comment-484 Sorry to be a bit mcluhanist, but "medium is the message". I totally agree with you about the need to concentrate on the message, but there is always need to select appropriate medium and it brings its good and bad sides to the game. Sorry to be a bit mcluhanist, but “medium is the message”. I totally agree with you about the need to concentrate on the message, but there is always need to select appropriate medium and it brings its good and bad sides to the game.

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