Branding, Culture, Politics, and Everything in Between

Microsoft has been going for quirky, weird and cutesy advertising since Bogusky & co. took over the job. They launched the campaing with a bang, even if it was a bit challenging for the average consumer. But then they really made their mark with the “I’m a PC” campaign.

Apple has been going after Microsoft with their famous “Mac vs. PC” ads. Now, Microsoft is fighting back, but not as directly as Apple did before (Check out the clever use of a Macbook Pro in the video above). Where as Apple was making direct comparisons between the two and taking pot shots at the company Gates built, Microsoft has sort of declared itself above the whole debate and is trying to paint Apple as a brand that takes itself a bit too seriously. Apple’s strategy was more divisive, aggressive. Microsoft is more inclusive and to me, much more clever.