The McGangBang is basically just a combination of two items from the Dollar Menu: a chicken sandwich put inside (without removing the buns) a double cheeseburger. It’s simple and even a bit dumb, but I guess it’s the perfect meal after a night out. As a cultural phenomenon, it’s pretty mundane and registers mainly for its humor value.
But even the most mundane subject can be researched extensively and made really really interesting. Check out this page which is dedicated solely to tracking the McGangBang phenomenon on the internet. The amount detail, the little streams of information and sort of whispers all over the internet regarding it, it’s really fascinating. It’s like watching a live treasure hunt with an anthropological twist. A Youtube clip emerges here, the first Tweet there, a new definition on Urban Dictionary over there, Flickr photos over here…
The constant updates really illuminate how this phenomenon has shaped up. This is a really good example on how you could track a viral cultural phenomenon on the net, and how you should document it. You could use all this information and really answer “what is a McGangBang” in an anthropological sense quite extensively. A lot of good tools are there. Let’s see if they go on a more higher level and start measuring Google Trends on McGangBang, for example.
Massive thanks to Antti for the link.
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