Here’s the second guest lecture I did for the “Brands in Strategic Marketing” course at HSE. A lot of stuff crammed into 45 minutes, but I think I got the message through.
Consumers, Culture, Media, and Brands – Guest lecture pt. II
View more presentations from Henri Weijo.
There were a few example videos I used, and here they are, in order of presentation. They’re in the embedded presentation as well, but some folks might want the direct links.
William Shatner’s “Rocketman” performance at the 1978 Science Fiction Movie Awards
Family Guy version of the the Rocketman performance
Coke’s classic “Mean Joe Green ‘Have a Coke and smile’” cultural branding ad
Pepsis’ spoof of Coke’s ad with David Beckham
Jordan Brand XXI ad with kids all over the world doing Michael Jordan impersonations
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