Branding, Culture, Politics, and Everything in Between

Just a quickie today, via Web Jungle:

The sixth and supposedly last season started yesterday in the US (the parts are available in Germany always one day later), however in the last couple of days / weeks a few marketing gigs have already taken place. Such as this one: you can book a flight on Oceanic 815 from Sydney to L.A. on kayak.com – for a horrendous price, of course. Quite a nice idea!

I think this is a step beyond amusement parks like Disneyland, “a miniature Paris in Las Vegas”, and other oft-used examples of hyperreality. And it’s not really alternate reality gaming, cosplay or siteseeing either, it’s something else. I just don’t know what to call this.

But I know Jean Baudrillard would approve.