Comments for Branding, Culture, Politics, and Everything in Between

Comment on This Master’s Thesis Challenges Everything You Know about Branding! by nursing assistant salary

nursing assistant salary — Tue, 08 May 2012 23:15:44 +0000

http://nursingassistantsalary.blogspot.com/

Comment on Is Facebook Becoming the Social Panopticon? by Learning Portfolio Entry – MED104 – Module 3.3 | Kylie Jensen – Curtin SID: 16220784 Learning Portfolio

Tue, 01 May 2012 16:42:35 +0000

[...] article on Facebook Becoming the Social Panopticon by Henri [...]

Comment on Video Games and (Blatant) Intertextuality by Pekka Lampinen

Pekka Lampinen — Mon, 28 Jun 2010 13:11:14 +0000

I’d say the tendency toward excessive familiarity is due to the difficulty of co-creation. At every given moment, the player has to understand on some level just what is happening. If not, the player can’t act and the feedback loop breaks. In the case of non-interactive formats like films, the viewer can at least sit through an Ingmar Bergman film and then ponder its meanings afterwards, whereas the game changes profoundly with the actions that follow cognition.

It’s not required to be thoroughly simple and familiar, though. In Mass Effect, the gamer can still enjoy a sub-quest even if they have lost track of the main plot temporarily. In ways like these, a great story can introduce more original concepts safely. It takes a lot of talent from the designers, of course.

My explanation applies to the fundamental intertextuality of the worlds of Mass Effect and Red Dead Redemption better than the detailed references of Alan Wake. The latter are more like tricks used to anchor experiences.

Comment on Mortal Kombat and Interest Probing in Hollywood by Tweets that mention Mortal Kombat and Interest Probing in Hollywood at -- Topsy.com

Wed, 09 Jun 2010 18:23:16 +0000

[...] This post was mentioned on Twitter by Henri Weijo, Max Fahler. Max Fahler said: Tuotantoyhtiö yrittää lämmittää Mortal Kombat -leffaa uudelleen, tekee lyhyen intron. Toivotaan, että joku innostuu: http://bit.ly/9xd3FN [...]

Comment on Small Charismatic Acts of Cultural Authenticity by Tweets that mention Small Charismatic Acts of Cultural Authenticity at -- Topsy.com

Thu, 03 Jun 2010 06:32:11 +0000

[...] This post was mentioned on Twitter by Henri Weijo, Tero Karppi. Tero Karppi said: Hamstar going old-school. RT @kungfiske Small Charismatic Acts of Cultural Authenticity http://bit.ly/dvKcf8 [...]

Comment on Is a bigger Red Bull can bad marketing? by Anonymous

Anonymous — Fri, 22 Jan 2010 15:59:37 +0000

BTW, I didn’t check the date and thought that this was written this year when Red Bull launched the 0,5 can.

Comment on Is a bigger Red Bull can bad marketing? by Anonymous

Anonymous — Fri, 22 Jan 2010 15:38:42 +0000

Having a couple of years experience from the company and now several years from the beverage business, I have a different perspective for the whole thing.

First of all, Finnish energy drink market is very “soda-like” in other terms as well. There’s a variety of different tastes and package sizes have been going bigger for a while, also in bottles. The size issue is quite global, taste issue is more local. Unlike in many other countries, Red Bull hasn’t been the market leader here and has not been able to change the direction of the category (the size&taste issues). The developers of main competitors are as well multi-beverage-companies and have been treating their energy drinks like any other beverages. This is not the case in many other countries, where energy drinks are more clearly a different category.

When most of the competitors already are selling the big can/bottle as their #1 SKU, it’s very hard to compete with small can. It is impossible to sell half-size can with the same price, when all the other products start to be 0,5L and even cheaper price. It is even more difficult when the target group is mostly teens. E.g. in US, it starts to be difficult to even find smaller cans and I believe that this will be happen in Finland as well. Being a purple cow in FMCG business usually leads to situation that you will be kicked out from the shelf because people buy what most of the other people are buying (well, not always the case).

The bigger can has been developed to compete against hundreds of competitors who are mostly coming out with 0,5 can or bigger. In Finland, Red Bull has only 10% of the market and cannot jump out from the direction of the category. If they hadn’t introduced it, I believe there wouldn’t be Red Bull in Finland anymore in end of 2010.

Comment on Is a bigger Red Bull can bad marketing? by Henri Weijo

Henri Weijo — Sun, 10 Jan 2010 08:01:22 +0000

sure, go ahead.

Comment on Is a bigger Red Bull can bad marketing? by juvebizkit

juvebizkit — Sat, 09 Jan 2010 20:38:53 +0000

Hi there,,, good post.
I’m from Kuwait and I just saw this big can at my nearest supermarket. I think alot of people here will go caffeine high from this stuff. including me.

allow me to share the pic im my blog.
thanx

Comment on Soothing the Tensions of Being Male by Tweets that mention Soothing the Tensions of Being Male at -- Topsy.com

Tweets that mention Soothing the Tensions of Being Male at -- Topsy.com — Sat, 28 Nov 2009 11:42:48 +0000

[...] This post was mentioned on Twitter by Henri Weijo, dudivie . dudivie said: RT @kungfiske: Soothing the Tensions of Being Male http://bit.ly/5DLE9j [...]