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	<title>Branding, Culture, Politics, and Everything in Between &#187; bikes</title>
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	<link>http://www.facade.fi</link>
	<description>HENRI WEIJO*</description>
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		<title>Bike Culture, Feeder Takeovers, and Identity Differentiation</title>
		<link>http://www.facade.fi/2009/01/bike-culture-feeder-takeovers-and-identity-differentiation/</link>
		<comments>http://www.facade.fi/2009/01/bike-culture-feeder-takeovers-and-identity-differentiation/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 12:55:30 +0000</pubDate>
		<dc:creator>Henri Weijo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[culturalbranding]]></category>
		<category><![CDATA[culture]]></category>

		<guid isPermaLink="false">http://www.facade.fi/?p=164</guid>
		<description><![CDATA[So now that fixie bikes are now more or less mainstream, the originators of this trend are probably feeling a bit resentful of the trend hopping newcomers. Or, as it was eloquently put in the article I linked: We all know there&#8217;s a real culture of fixie riders, especially with the messengers. But let&#8217;s all [...]]]></description>
			<content:encoded><![CDATA[<p>So now that <a href="http://www.grooveeffect.com/m-style/050107-fixie-bikes-are-the-hipster-ve.php">fixie bikes are now more or less mainstream</a>, the originators of this trend are probably feeling a bit resentful of the trend hopping newcomers. Or, as it was eloquently put in the article I linked:</p>
<blockquote><p>We all know there&#8217;s a real culture of fixie riders, especially with the messengers. But let&#8217;s all be honest with ourselves. Up until about a year or two ago only messengers and a select few others were on these things, but at the last Critical Mass I rode in the crowd had a huge percentage of fixie riders. There were more fixies than I could count.</p>
<p>Now it&#8217;s cool and all that people try new things. After all, everyone has a right to hop on a fixie and custom paint it and get a carbon front wheel and add a top-tube pad for extra cool points, then put on their hottest outfit to ride around in. It&#8217;s the hipster version of an Escalade on 22&#8242;s.</p>
<p>But when I see the list of people picking up on the trend these days it&#8217;s kind of disheartening. Lots of &#8216;indie&#8217; types, lots of &#8216;creatives&#8217;, lots of &#8216;I&#8217;m not ready to be a 30-something yet so I&#8217;ll get a fixie to feel young again&#8217;.</p>
<p>Oh well, in a few years when it cools off there&#8217;ll be a lot of good deals on Craigslist&#8230;</p></blockquote>
<p>Insiders resenting newcomers is a natural and expected response to newcomers coming on their cultural turf. You think Hell&#8217;s Angels took kindly to middle-aged men when they made Harley Davidson into a mechanized version of Viagra? When feeders start sucking of a brand&#8217;s or cultural movement&#8217;s meaning, the insiders are bound to tighten their ranks and look to exclude the newcomers. In Harley&#8217;s case they did this via newcomer jokes, putting more meaning on fixing your own bike as a rite of passage, glorifying older and discontiunued bike models etc.</p>
<p>With fixies it&#8217;s harder for insiders to show their exclusivity and worthiness in relation to the trend-hopping feeders. After all, fixie bikes are quite simple to build and it&#8217;s hard to distinguish an original bike from one a newcomer built, so it&#8217;s hard to discriminate by scarcity. Fixie lovers are a heterogenous group (save for bike messengers) so there might not be any traditional external identifiers of who&#8217;s worthy and who&#8217;s not (correct me if I&#8217;m wrong).</p>
<p>My educated guess is that the <a href="http://www.psfk.com/2009/01/mutant-bike-clubs-mayhem-on-two-wheels.html">so-called mutant bike movement</a> feeds from this resentment towards the fixie craze. The bikes are almost impossible to ride, but I guess that&#8217;s the whole point. Only an enthusiast would go through the trouble to build one. I would like to know if these mutant bike enthusiasts are old fixie builders as well.</p>
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<p><i>See if you can hop on THIS bandwagon!</i></p>
<p>Hat tip to <a href="http://www.murketing.com/journal/?p=2416">Murketing.</a></p>
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