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	<title>Branding, Culture, Politics, and Everything in Between &#187; hollydood</title>
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	<description>HENRI WEIJO*</description>
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		<title>Superman and the Cultural Pendulum</title>
		<link>http://www.facade.fi/2009/07/superman-and-the-cultural-pendulum/</link>
		<comments>http://www.facade.fi/2009/07/superman-and-the-cultural-pendulum/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 12:22:31 +0000</pubDate>
		<dc:creator>Henri Weijo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[hollydood]]></category>
		<category><![CDATA[superman]]></category>

		<guid isPermaLink="false">http://www.facade.fi/?p=416</guid>
		<description><![CDATA[Here&#8217;s a column on the Superman franchise that ties together two previous posts of mine, one on Barack Obama and another on how culture has a tendency to swing back and forth sometimes. Here&#8217;s the thing: I firmly believe that now should be Superman&#8217;s time. As The Dark Knight took all of our Bush-era worries [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a <a href="http://io9.com/5311382/is-superman-really-damaged-goods?skyline=true&#038;s=i">column on the Superman franchise</a> that ties together two previous posts of mine, one on <a href="http://www.facade.fi/2008/11/what-does-obama-as-president-mean-for-culture-and-consumption/">Barack Obama</a> and another on <a href="http://www.facade.fi/2009/04/iron-butt-and-the-cultural-pendulum/">how culture has a tendency to swing back and forth sometimes.<br />
</a></p>
<blockquote><p>Here&#8217;s the thing: I firmly believe that now should be Superman&#8217;s time. As The Dark Knight took all of our Bush-era worries and concerns and made them into an action movie, so should Superman be around right now to embody Obama&#8217;s (still-resonant, even a year after campaigning) message of hope and positive change and being the best we can be. Instead of using Superman&#8217;s inherent positivity against him, or thinking that it pushes him out of step with today&#8217;s world, focus on the way in which he personifies that which we want to believe in, and the people that we want to be. If we elected a president because we believed in the ideals of Yes We Can and Hope and Change and all those buzzwords, I refuse to believe that we wouldn&#8217;t want to see a movie that sold us the same message but with added punching, flying and action.</p>
<p>(I&#8217;ve said it before, and I&#8217;ll say it again; Star Trek&#8217;s success comes as much from it being positive and colorful and optimistic escapism as it being a good movie, this time around. Superman has those qualities in spades.)</p>
<p>Is Superman damaged goods? To an extent, yes, but he shouldn&#8217;t be; there&#8217;s nothing wrong with the character, or the concept, when done right, and I think that the audience is more ready for what he&#8217;s selling now than they have been in years. What damages him most, perhaps, is the attitude from his owners that he&#8217;s a problem that they don&#8217;t know how to solve. The first step to stopping him being damaged goods is to stop treating him that way.</p></blockquote>
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