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	<title>Branding, Culture, Politics, and Everything in Between &#187; male</title>
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	<link>http://www.facade.fi</link>
	<description>HENRI WEIJO*</description>
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		<title>Soothing the Tensions of Being Male</title>
		<link>http://www.facade.fi/2009/11/soothing-the-tensions-of-being-male/</link>
		<comments>http://www.facade.fi/2009/11/soothing-the-tensions-of-being-male/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 15:49:02 +0000</pubDate>
		<dc:creator>Henri Weijo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[anxiety]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[male]]></category>
		<category><![CDATA[soothing]]></category>

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		<description><![CDATA[The cultural &#8220;plight&#8221; of the contemporary male in an age of contradicting male roles is one of the most powerful cultural tensions around today, and it has been written about extensively (even I am guilty). It&#8217;s a powerful source for brands and other cultural texts to play with cultural fantasies and offer temporary soothing to [...]]]></description>
			<content:encoded><![CDATA[<p>The cultural &#8220;plight&#8221; of the contemporary male in an age of contradicting male roles is one of the most powerful cultural tensions around today, and it has been written about extensively (<a href="http://www.facade.fi/2008/02/gym-jones-and-cultural-branding/">even I am guilty</a>). It&#8217;s a powerful source for brands and other cultural texts to play with cultural fantasies and offer temporary soothing to men. But book called &#8220;<a href="http://www.servantofchaos.com/2009/10/the-perfect-gift-for-a-man.html?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+ServantOfChaos+%28Servant+of+Chaos%29&#038;utm_content=Google+Reader">The Perfect Gift for a Man</a>&#8221; is aiming to more than that. It aims to actually give men an outlet to talk about these problems and act as a cultural agent of sorts.</p>
<p><img src="http://servantofchaos.typepad.com/.a/6a00d8341c2f6e53ef0120a623c523970b-pi" alt="man" /></p>
<p>Here&#8217;s the description:</p>
<blockquote><p>Putting our heads together, we hit upon the idea of a self-published book. Blurb.com came to the rescue, providing an easy way for us to design, publish and distribute the book. But then – it was a matter of stories.</p>
<p>Putting the call out, we asked for other men to join us – sharing your thoughts on a blog is one thing – but committing them to print is quite another (plus we needed various disclaimers and so on) – so we didn’t know who would respond.</p>
<p>In the end, 30 writers heeded the call. The resulting book is a compilation of stories about reinventing manhood. It follows the life-arc of a man, from its beginnings through the trials and tribulations, challenges and jubilations that we all face. </p></blockquote>
<p>I&#8217;ll definitely order a copy. 30 different writers writing about their own perceptions of being &#8220;male&#8221; sounds like a gold mine for different meanings and ideas. If you want to just download the free e-book, just <a href="http://www.theperfectgiftforaman.com.au/wp-content/uploads/2009/11/The-Perfect-Gift-for-a-Man-online.pdf">click here.</a></p>
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