This guy just sold quite a product,” said David B. Friend, president and chief executive of Palladium Group, a Boston consulting group specializing in strategy execution. “Obama became the ultimate brand. So if you’re in business, it’s hard to miss what this guy did.”

In the nation’s business schools, training grounds for the next generation of CEOs, students have been paying close attention.

“There’s been effervescence in the air around here as we’ve watched this election,” said Leigh G. Hafrey, senior lecturer at the Massachusetts Institute of Technology’s Sloan School of Management, who described a hunger for a new leadership style. “What happens in the White House has a huge impact on attitudes and practices.”

Full article on the Boston Globe